Google Ads Audit Report
Dec 2025 – Feb 2026
$13,000–$15,000/mo

Client

Yellow Bus ABA

Applied Behavior Analysis — Multi-Location PPC Audit

5 Critical
3 Warnings
3 Passing

Overall Score

30/100
NEEDS WORK

Performance Metrics

Monthly Spend
$13K–$15Kavg/month
Total Calls
213Dec 2025 – Feb 2026
Received Rate
95.3%203 of 213 calls
Engagement Rate
54.0%calls > 1 minute
Click-to-Call
77%of all interactions
Missed Calls
104.7% miss rate
Campaign PerformanceDec 2025 – Feb 2026
CampaignTotal CallsReceived>1 MinClick-to-CallMissed
Woodbury Search
134
12694%
6448%
1028
Poughkeepsie Middletown
47
4698%
3166%
351
Greenpoint BK
29
29100%
1966%
240
Richmond VA (2/17/26)
2
150%
00%
21
Richmond 1.0
1
1100%
1100%
10
Total21320311516410
Calls by Campaign
Total
Received
>1 Min
WoodburyPoughkeepsieGreenpointRichmondRichmond03570105140
Score Breakdown
Campaign Structure20
Settings Config15
Call Tracking40
Keyword Strategy35
Call Performance88
Ad Extensions30
Call Source Split
Click-to-Call
17582% of total
Manually Dialed
3818% of total

Avg Duration

70.3s

Click-to-Call

95.4s

Manually Dialed

Audit Findings & Recommendations

audit_findings.log
5 critical|3 warn|3 pass
// description

Each campaign contains only 1 AdGroup with 10–20 mixed-theme keywords. 'ABA Therapy Courses' and competitor names like 'Proud Moments' are grouped together.

→ recommendation

Restructure into Service AdGroups, GEO AdGroups, and Competitor AdGroups per campaign. Separate themes entirely.

$ audit --client="yellow-bus-aba" --period="dec-2025-feb-2026"
Keyword Intelligence

// High Intent — Bottom of Funnel

in home aba near meautism centers near meaba services [city/county/state]autism programs near mebehavior analyst near mespectrum behavioral therapies

// Exploratory — Top of Funnel

autistic brain vs normal brainhow do I know if my child is autistic
Recommended StructureACTION REQUIRED
Service Campaign

Campaign — Location (by state)

Service Related AdGroup 1 → Keywords related to Service
Service Related AdGroup 2 → Keywords related to Service
GEO Service AdGroup → High intent local searches
Competitor Campaign

Competitor targeting (if needed)

Competitor AdGroup → Keywords related to Competitor
Competitor AdGroup #2 → Additional competitors
Brand Campaign

Small budget — capture branded searches

Brand AdGroup → 'Yellow Bus' branded terms
Brand + Service AdGroup → Brand + service combos